Social Media for Marketing
It used to be that the sales funnel was very linear and started with awareness and ended with a decision, and sales people were the gatekeepers of information. It’s no longer that way, in fact analysts differ on the number but I’ve heard as high as 80% of the decision making process is done before the prospect even engages with a solution provider. And when evaluating solutions, the first place people go, no surprise, is online
In this session our key takeaways will be to create a plan – making sure you know who it is your targeting, which networks to use, how to manage it all, but most importantly to just get started!
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